Hello!
Thank you for stopping by. We're so glad that you're curious about our story.
TL;DR We built GoPlay Cosmetics for one reason and one reason alone - Glamming up should not cost us the earth!
This philosophy led us down the path of color science, human psychology, makeup artistry and tech innovations. We believe we’re onto something truly special that’ll change the way you think about makeup, paving the path toward more sustainable consumption - of not just color cosmetics, but consumables in general.
At GoPlay Cosmetics, we believe in empowering beauty enthusiasts worldwide with innovative and sustainable makeup solutions. Our mission is to inspire self-expression through customizable, DIY makeup devices, starting with our flagship product, the LIPSKIT. By combining creativity with color theory, we aim to redefine beauty standards and provide a platform for individuals to embrace their unique styles. We are committed to cruelty-free, vegan, and clean beauty, as we strive to make a positive impact on both our customers and the planet.
We would love for you to join us in the journey of discovering, creating, and playing with makeup in an eco-friendly and inclusive way.
-Team GoPlay
P.S.: Want to know how it all started at GoPlay ? Read on...
The GoPlay Story
GoPlay Cosmetics was founded in 2019 by an art lover, an engineer and a makeup addict, Mugdha Hedaoo. Her obsession with makeup was so strong that half her paychecks were spent on the latest, shiny, new toys hitting the shelves, only to realise she already had most of the same exact colors (albeit in different packaging). She was never 100% happy with her buys, as they would never look the same as they did in the perfectly lit stores.
The result? - almost 80% of her makeup remained untouched till they expired and had to be thrown away. A complete waste of her time and money, but more importantly, of plastic, the resources that went into their production, the logistics to get them to from around the world to her vanity and their eventual place in the overflowing landfills.
When she had her first child, Mugdha became more conscious of her choices and their impact on the future of her kids. So she went on a journey to solve her makeup addiction - because she knew so much of it was driven by mindless consumption.
"Wait, don’t get me wrong. I still love makeup, colors, art and creativity. But I knew I wanted to find a way to appease that makeup lover in me by giving it all the possibilities in the world, but without having an impact on the environment." she confessed.
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