The Amethyst Store is the brainchild of three siblings–Srinithi, Sweatha and Shricharran, the fourth generation of the Sri Vasavi Thangamaligai family. Hailing from this family of well-renowned gold and diamond designers in South India, the founders of The Amethyst Store have established a unique identity for themselves in the field of silver jewellery designing.
At The Amethyst Store, we identify quality, artistry, and creativity as paramount. Each product is designed and crafted with utmost precision and care, as good jewellery resonate the spirit of elegance, and style.
Starting out with ten self-designed and handcrafted jewellery in 2018, Sweatha, Shricharran, and Srinithi Ravi, analyzed the elegant and bold finish of jewellery on the Silver base. This led them to create a powerful fashion statement with our carefully selected, self-designed and self-crafted masterpieces. This led to the Launch of the Product line 'The Amethyst Store' inside Sri Vasavi Thangamaaligai.
Each product in The Amethyst Store have a story of their own, curated with a passion for art and elegance.// We invite you to explore our world of aesthetics and the beauty of our jewellery.
OUR STORY
Note from the Founders:
Being the fourth generation of jewellery designers in our family, understanding jewellery and crafting techniques were a part of our education. Most of our childhood vacations were majorly spent at the jewellery stores and manufacturing units, observing the workers spend hours on crafting, polishing and artfully weaving a design on a simple plain sheet of metal.
On paper, The Amethyst Store is very young, established Sub Brand from the House of Sri Vasavi Thanga Maaligai, Dindigul. But the genesis of the idea to develop our own jewellery and establish this brand has been with us since our childhood, when we shared our ideas of art and jewellery with our parents and grandparents. We enjoyed styling ourselves and frequently gave recommendations that led us to design our own masterpieces and bring them to the world.
Starting off with ten self-designed and self-crafted silver jewellery by Srinithi, we were amazed at the amount of attention it received. We took to building our own team of artisans (karigars) by traveling to different parts of India, identifying the finest of talents.
Today, we are proud to state that not only have we created a distinctive identity for ourselves, but The Amethyst Store is also preferred and appreciated by many for our one of a kind designs, the fine craftsmanship and its purity.
The presence of The Amethyst Store has grown within these three years, with customers buying our products from around the world. The Store currently is set up in Sri Vasavi Dindigul, Hyderabad, Coimbatore, Bangalore, online (visit us @theamethyststore on Facebook and Instagram), and year round exhibitions (bringing our jewellery to your cities)! Visit our Flagship store at Chennai (Buva house, KNK road, Nungambakkam).
Achieving our ten year goal plan within just these three years, our brand has also introduced five new ingeniously designed products that were never before initiated in India. With over 15000+ products and more than two lakh customers, we have been recipients of several prominent awards with the exceptional support from our customers!
We hope you enjoy our jewellery and celebrate its beauty just like our customers, friends, and family! Do let us know how you like them.
Lots of love to you all,
Sweatha, Shri Charran, Srinithi Ravi
From The Amethyst Store.
OUR RETAIL STORES
The Amethyst Store - Flagship Store
Buva House,
Khader Nawaz Khan Rd,
Nungambakkam,
Chennai - 600034
Phone - 86681 66613
The Amethyst Store- Dindigul
Head Office
Inside Sri Vasavi Thangamaaligai, No.7 Main road Varadharaj Complex,
Dindigul - 624001.
Tamil Nadu.
Phone - +91 63821 47595 |
